In light of Coachella’s 2013 tickets on sale Thursday for about 20 minutes, and my Coachellian outfit Saturday night – DIY cut-off shorts and an Ashley Rowe oversized sweater – today on Eurotrash, it’s all about how fashion made Coachella famous. And maybe Dr. Dre.

Every April, the Empire Polo Club in Indio, California hosts Coachella, a seemingly spontaneous indie music and arts festival that is anything but. The festival’s website contains links to purchase festival passes, download the conspicuous line-up poster and FAQs on surviving Coachella “alive,” but little about the festival’s history or objectives. Without an “official” objective, an ad-hoc definition of the festival has been engendered by magazines and the cooler blogs, painting a picture of Coachella as a neo-Woodstock, an image that is as equivocally authentic as Tupac Shakur’s Coachella 2012 hologram performance.

Read more of the article posted officially on The Genteel.