Eurotrash Fashion


The other Chiara. About the time I started following the blonde Chiara Ferragni in 2009, I also had my eye on her Betty counterpart, Chiara Biasi. Obviously, the former became the world’s greatest fashion blogger and Biasi, well, she remained the other Chiara of Italy’s fashion scene. Read the rest of this entry »

I am totally digging the latest collection by Rodebjer. Even if insects give me the heebee jeebees. These are my bubblegum picks for a pleasant summer splash! Shop this print here:

http://www.rodebjer.com/en/artiklar/new-arrivals/index.html 


Augustina store windows are perennial treats. Image by Kaerucomm.

Nestled along a quaint, cobblestone path in Yorkville, Augustina has been a favourite treat of mine since I started seeking out cool shops in Toronto – circa grade 9. And it was love at first sight. The only store to have ever stocked accessories by the prestigious Italian ski fashion brand, Postcard (don’t even go there, Moncler), I’ve always had a deep admiration for Augustina’s keen eye on cool things. Always a bit more recherché, a bit more eurotrash, if you will.

And finally, we can shop these goodies online as Augustina has just launched its e-commerce website across Canada at http://augustinaboutiques.com. I’ve got my eye on the Augustina brand laser-cut leather pouches ($195 CAD) and dreaming of the Anita Ko rose-gold leaf ring with diamonds ($5,750 CAD). Operative word: dreaming.  Read the rest of this entry »

Wearing exclusive Smythe x eLUXE tuxedo blazer; $595 CAD. 

I must preface this post with an admission. I’m not much of an online shopper, in that, I’m always a bit nervous about purchasing something I haven’t seen or touched before. Which, I believe, is completely normal. However, you won’t find an e-commerce enthusiast who’s as passionate about the changing landscape of consumerism as I am. Needless to say, I had a 15 minute jumping-on-the-bed-athon when eLUXE invited me to peruse their headquarters here in Toronto and get the full personal shopping experience with their lead personal stylist, Jennifer McConville. I brought along my friend, photographer, JR Bernstein, to capture it all with his trusty Fujifilm camera.  Read the rest of this entry »

Photography by JR Bernstein.

Another season, another reason, to wear Bottega.

Finally summoned the courage to tote my satin snakeskin Bottega Veneta clutch in real life. I paired the bag with a layered outfit including my mom’s vintage checkered blazer with fox fur collar. My necklace was a gift from a friend, a hand painted bird skull mould, from Australia. My hair was inspired by The Blonde Salad and totally revamped by stylist, Kristina Lombardi at Loki Hair Studio. This look reminds me of New York City under the clouds, even though I was under the tents at David Pecaut Square in downtown Toronto, instead.

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This week I’m featuring Italian variety show superstar and every guy’s dream, María Belén Rodríguez Cozzani, but you know her as just BelénEven whilst pregnant, this woman manages to be Eurotrash. Her style is italianissima grunge; she probably has some Replay jeans in her closet and most likely used to shop at Liu Jo before she could afford Luisa Via Roma. And she wears a bikini the only way Italian women know how: barely there, straps tied to the band (not around the neck), thong 0r as they say in Italy, la tanga. Ray-Ban aviators, always. 

She is currently dating Stefano de Martino, dancer from the Italian talent show, Amici. Stefano is her baby daddy. But the tattoo man you see her with in some of the photos is her ex, Fabrizio Corona, who is now in prison serving a seven year sentence for blackmail. I told you, she’s got a grimy side to her. It’s OK, girl, that makes you more Eurotrash than ever.

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If there’s one thing a Eurotrash girl needs in her life, it’s Bottega Veneta. The intrecciato weave makes my heart sing in relief for a most fortunate underexposure in the street style limelight. Translation: Man Repeller hasn’t worn it past the point of no return, in fact she hasn’t really worn this brand at all. Disclaimer: I’ve assumed this; either my assumption is indeed correct or I don’t follow Miss Medine as hard as I should.

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Are you guys having fun reading my posts about fashion week in New York? It was actually the best thing ever. My first time at the Lincoln Centre tents was to see Scandinavian couturier, Nina Skarra. Again, a very similar colour palette to my previous feature, Katerina Grey. Black is the new red; red is the new black; and white is the only thing you need. Nina Skarra threw some plums in there – the likes of textured knit pants and dresses, which made me very happy.

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La femme E. The ‘E’ stands for Erotique, Eurotrash and Elena. 

Somewhere in the Lower East Side on a cold Monday night, my last cold night in New York City before flying back home, I met with designer, Elena V, for Tapas and wine. Our european sensibilities sparked a fast friendship, and sooner than later, we were chatting fervently about men, sex, and lingerie.

“A real woman has to be a temptress,” says Elena, when I ask her about the men in her life – one who flew halfway across the world in his private speedjet just to bring her a bag of Bulgari jewels while she lunched with a friend. She kept the jewels and sent him home – he was hooked. Sounds like the making of a best-selling “how-to” book for dating. So we thought, why not turn it into a blog?

Fashion is asexual insofar as it is inexpensive. And what’s sexier than fashionable lingerie? Drooling over the La Perla window displays later that night in the meatpacking district we decided to share dating stories, tips and secrets with fashionable women – whether you’re in New York, Paris, Toronto or a private speedjet ride away.

For the occasion, Elena has designed an exclusive capsule collection in Italian silk: tops with matching briefs, and lingerie travel bag. La femme E intimate sets will accompany our blog posts and you can purchase them directly online. They’ll also be available to purchase at Elena V’s fashion show during NYFW.

La femme E project launches during New York Fashion Week at Elena V’s FW2013-2014 show on Friday, Feb 8th, at the Ukrainian Museum (222 East 6 St, New York NY 10003).

For press inquiries please email j.iaboni@whatevereurotrash.com 

photography by JR Bernstein 

Most of you know Canadian designer, Christopher Bates, as a Mercedes-Benz StartUp finalist from last season’s World MasterCard Fashion Week in Toronto. His tongue-in-cheek, lipstick-on-your-collar, dress shirt is a calling card for his Bond-inspired menswear. He serves up fashion shaken, not stirred. But something you may not know about Mr. Bates – he’s eurotrash. We immediately hit it off.

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