I wonder what Lapo Elkann smells like. That’s the first thing that comes to mind when I see pictures of him. Musky? Fruity? A little touch of woodchuck mixed with a fresh shave? Lemons?

He could be a synesthetic experience, I think. An inspiration to men of lesser pedigree, however, with looser ties to couture. His favourite hang out is the Palazzo Pitti and his favourite way to accessorize is with an automobile. Of course, FIAT runs through his blood. How many people own his 500 in Woodbridge alone?

Thought so.

We could stand to learn a bit from his proclivity for mint suits. Hair tamed by gel or unleashed upon the masses like a lion’s mane. And of course, of course, of course: FULL DANDY IN EFFECT!

More Eurotrash