September 2011: the first time I heard about Pinterest. I scrolled through the site for about 2.5 seconds, then dismissed it as just another, you know, high-res photos of brides, cupcakes, and everything nice sort of site.
Boy, was I ever wrong.
April 2012: there are whispers that Pinterest might become even bigger than – gulp – Google. And yet, the alleged genius of this so-called digital juggernaut remains mostly undefined. Nir Eyal writes in The Globe & Mail that Pinterest’s success resides in an obvious secret: “Pinterest wants its uses to do three things: consume, create and share content.”